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📚 Software Engineering Articles

🗞️ Tech and AI Trends

👨🏻‍💻 Coding Tip

  • Implement consistent hashing with virtual nodes to prevent hotspots in distributed systems

Time-to-digest: 5 minutes

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Pinterest built a machine learning system that uses direct user feedback to improve content recommendations across their platform. By collecting and analyzing survey data from users (Pinners), they created a model that can identify high-quality content that resonates with their audience.

The challenge: Building a scalable system that can accurately predict content quality based on limited survey data while maintaining personalization across billions of images.

Implementation highlights:

  • Strategic data collection: Gathered 10+ ratings per image across 5k pins from top categories

  • Pairwise ranking approach: Transformed 5k samples into 2.5M training pairs for better learning

  • L1 category separation: Trained model to compare visual quality within same interest verticals

  • Lightweight architecture: Used simple neural network with 92k parameters for scalable inference

  • Variable margin loss: Adapted loss function based on rating variance for noise handling

Results and learnings:

  • High accuracy: Achieved 90%+ predictions within one standard deviation of user ratings

  • Cross-platform wins: Improved engagement metrics across Homefeed, Search and Related Pins

  • Business impact: Reduced "low quality" sessions while increasing successful user interactions

The key takeaway is that incorporating direct user feedback through surveys can significantly improve recommendation systems. Pinterest's approach shows that you don't need complex architectures to achieve meaningful results - sometimes simply listening to your users is the best strategy.

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Brief: Google challenges AI leaders with Gemini 3 and TPU sales, putting pressure on Nvidia's hardware dominance and OpenAI's model supremacy, while ChatGPT's 800M users remain a resilient moat against competition.

Brief: Netflix announces historic $82.7B acquisition of Warner Bros., uniting iconic franchises like Harry Potter, Game of Thrones, and DC Universe with Netflix's portfolio, while Warner Bros. maintains current operations and HBO integration following Discovery's separation in 2026.

Brief: The Zig programming language migrates to Codeberg from GitHub, citing Microsoft's AI obsession and major technical issues including an unresolved CPU-draining bug that remained unfixed for months while the platform focused on AI initiatives.

Brief: AWS unveils three new frontier AI agents to enhance its Kiro IDE, promising to fix common AI coding issues by offering autonomous DevOps management and code security, claiming a project completion speed boost from 18 months to 76 days.

Brief: Cloudflare introduces its new connectivity cloud offering 60+ networking and security services through a unified platform, aiming to help companies connect, protect, and build everywhere with enhanced performance and security.

This week’s coding challenge:

This week’s tip:

Implement consistent hashing with virtual nodes and bounded load to prevent hotspots while maintaining even distribution. Use jump consistent hash for deterministic node assignment with minimal remapping.

Wen?

  • Distributed caches: Minimize cache misses during node additions/removals while preventing load concentration

  • Sharded databases: Balance query load across shards while maintaining data locality and avoiding hotspots

  • Load balancer backends: Distribute traffic evenly while handling server capacity differences and failures

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Maya Angelou

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